About Me

A passionate UX strategist and product experience designer with over 15 years of experience turning complex challenges into intuitive digital solutions.

My Journey

Design, Adaptation, and the Human Experience

My design journey began with a degree in Information Design—a blend of Graphic and Industrial Design that shaped how I think about form, function, and interaction.

As the web took shape in the late '90s, I transitioned into digital design, completing an Advanced Program in Web Design and Web Development in 2005. That step connected creativity with code and grounded my work in a deep understanding of how interfaces are built.

With the rise of mobile and responsive design in the 2000s, I became fascinated by how people engage with digital systems—translating principles from industrial design into Human Interface Design (HID). Since then, my focus has been on creating experiences that balance usability, accessibility, and efficiency, helping organizations bridge innovation with real needs.

Across my career, I've worked with companies of all scales—from fintech startups to enterprise software teams—learning from every project about users, business goals, and the evolving balance between innovation, experience, and real-world impact.

Today, as AI, machine learning, IoT, and soon quantum computing reshape our world, design itself is expanding. Multiple generations now interact with technologies spanning decades, redefining how we connect with products and systems—and opening new frontiers of experience we're only beginning to imagine.

Professional Journey Timeline

Digital Design

Degree

17+ Years

Professional Experience

Core Values

Principles That Guide Me

The fundamental beliefs that guide my approach to design and shape every project I work on

User-Centered Thinking

Every design decision starts with understanding the user. I believe in putting people first and creating experiences that truly serve their needs, not just business requirements.

Data-Driven Decisions

Intuition is important, but data provides clarity. I rely on research, analytics, and user feedback to validate design choices and measure success.

Collaborative Partnership

Great design happens through collaboration. I work closely with stakeholders, developers, and users to ensure alignment and shared ownership of outcomes.

Career Path

Professional Experience

A timeline of my career journey, highlighting key roles and achievements that have shaped my expertise

2020 - Presente
Freelancer

Freelance Consultant

Denver, CO

Senior UX Strategist & Product Experience Designer

Leading digital transformation projects for startups and established companies. Focus on user research, interface design, and strategic digital planning.

Leadership Strategy
2018 - 2020
TechCorp Solutions

TechCorp Solutions

San Francisco, CA

Lead UX Designer

Managed a team of 5 designers and led the redesign of core products. Results included 40% improvement in user satisfaction and 25% increase in conversion rates.

Mobile Design Fintech
2016 - 2018
Digital Agency Pro

Digital Agency Pro

Boulder, CO

UX/UI Designer

Designed and delivered over 50 digital projects for clients across various industries. Worked on e-commerce platforms, mobile applications, and web interfaces.

Agency Foundation
Learning

Education

College of Visual and Performing Arts Logo
Bachelor's Degree

College of Visual and Performing Arts

Graphic Design

Syracuse, NY | Aug 2012 - Sep 2013

Focus on interaction design, user interface design, and visual communication for digital media. This program provided the legal framework to validate and recognize my Bachelor's degree in the USA.

Embaixada de Portugal no Chile Logo
GED

Embaixada de Portugal no Chile

Portuguese Language & Literature

Santiago, Chile | Jul 2008 - Apr 2009

Intensive studies in Portuguese language, grammar, and literature for academic and cultural proficiency. Completed through the Embassy's education program to strengthen bilingual communication skills.

TCI - Adobe® Certificate Center Logo
Advanced Program

TCI - Adobe® Certificate Center

Web Design and Web Development

Santiago, Chile | Feb 2003 - Feb 2005

Professional program covering principles of responsive web design, front-end development, and UX fundamentals. Included hands-on work with HTML, CSS, JavaScript, and Adobe creative tools for real-world projects.

IPDI – Polytechnic Institute of Industrial Design Logo
Bachelor's Degree

IPDI – Polytechnic Institute of Industrial Design

Informational Design (Graphic & Industrial)

Havana, Cuba | Sep 1993 - Jul 1997

Bachelor's degree combining graphic design, visual communication, and product design methodologies. Focused on creative concept development with applied technical implementation and industrial production.

Expertise

Skills & Expertise

A comprehensive overview of my technical skills, design methodologies, and areas of specialization

Design Skills

User Experience Design Expert
User Interface Design Expert
Design Systems Advanced
Prototyping Advanced
Information Architecture Advanced

Research & Strategy

User Research Expert
Design Strategy Advanced
Usability Testing Advanced
Analytics & Data Analysis Intermediate
Workshop Facilitation Advanced
Philosophy

Design Philosophy

"When you silence UX, you only make your failure happen sooner."

I believe that the best designs are those that users don't even notice. When someone can accomplish their goal effortlessly, when the interface feels intuitive, and when the experience delights rather than frustrates—that's when design truly succeeds. My approach combines strategic thinking with empathy, data with creativity, and business goals with user needs.

Let's Work Together

I'm always excited to collaborate on meaningful projects with established companies that value user-centered design and strategic thinking.