About Me
A passionate UX strategist and product experience designer with over 15 years of experience turning complex challenges into intuitive digital solutions.
Design, Adaptation, and the Human Experience
My design journey began with a degree in Information Design—a blend of Graphic and Industrial Design that shaped how I think about form, function, and interaction.
As the web took shape in the late '90s, I transitioned into digital design, completing an Advanced Program in Web Design and Web Development in 2005. That step connected creativity with code and grounded my work in a deep understanding of how interfaces are built.
With the rise of mobile and responsive design in the 2000s, I became fascinated by how people engage with digital systems—translating principles from industrial design into Human Interface Design (HID). Since then, my focus has been on creating experiences that balance usability, accessibility, and efficiency, helping organizations bridge innovation with real needs.
Across my career, I've worked with companies of all scales—from fintech startups to enterprise software teams—learning from every project about users, business goals, and the evolving balance between innovation, experience, and real-world impact.
Today, as AI, machine learning, IoT, and soon quantum computing reshape our world, design itself is expanding. Multiple generations now interact with technologies spanning decades, redefining how we connect with products and systems—and opening new frontiers of experience we're only beginning to imagine.
Professional Journey Timeline
Digital Design
Degree
17+ Years
Professional Experience
Principles That Guide Me
The fundamental beliefs that guide my approach to design and shape every project I work on
User-Centered Thinking
Every design decision starts with understanding the user. I believe in putting people first and creating experiences that truly serve their needs, not just business requirements.
Data-Driven Decisions
Intuition is important, but data provides clarity. I rely on research, analytics, and user feedback to validate design choices and measure success.
Collaborative Partnership
Great design happens through collaboration. I work closely with stakeholders, developers, and users to ensure alignment and shared ownership of outcomes.
Professional Experience
A timeline of my career journey, highlighting key roles and achievements that have shaped my expertise
Freelance Consultant
Senior UX Strategist & Product Experience Designer
Leading digital transformation projects for startups and established companies. Focus on user research, interface design, and strategic digital planning.
TechCorp Solutions
Lead UX Designer
Managed a team of 5 designers and led the redesign of core products. Results included 40% improvement in user satisfaction and 25% increase in conversion rates.
Digital Agency Pro
UX/UI Designer
Designed and delivered over 50 digital projects for clients across various industries. Worked on e-commerce platforms, mobile applications, and web interfaces.
Education
College of Visual and Performing Arts
Graphic Design
Syracuse, NY | Aug 2012 - Sep 2013
Focus on interaction design, user interface design, and visual communication for digital media. This program provided the legal framework to validate and recognize my Bachelor's degree in the USA.
Embaixada de Portugal no Chile
Portuguese Language & Literature
Santiago, Chile | Jul 2008 - Apr 2009
Intensive studies in Portuguese language, grammar, and literature for academic and cultural proficiency. Completed through the Embassy's education program to strengthen bilingual communication skills.
TCI - Adobe® Certificate Center
Web Design and Web Development
Santiago, Chile | Feb 2003 - Feb 2005
Professional program covering principles of responsive web design, front-end development, and UX fundamentals. Included hands-on work with HTML, CSS, JavaScript, and Adobe creative tools for real-world projects.
IPDI – Polytechnic Institute of Industrial Design
Informational Design (Graphic & Industrial)
Havana, Cuba | Sep 1993 - Jul 1997
Bachelor's degree combining graphic design, visual communication, and product design methodologies. Focused on creative concept development with applied technical implementation and industrial production.
Certifications
Interaction Design for Usability
IxDF - The Interaction Design Foundation
Jun 2022
Credential ID: 37027-2024-444960
🏆 Top 10% DistinctionConducting Usability Testing
IxDF - The Interaction Design Foundation
Aug 2024
Credential ID: 37027-2024-260137
🏆 Top 10% DistinctionAccessibility: How to Design for All
IxDF - The Interaction Design Foundation
Aug 2024
Credential ID: 37027-2024-444960
How To Craft Immersive Experiences in XR
IxDF - The Interaction Design Foundation
Jul 2023
Credential ID: eda1d188c5b14ef0bb7bf0ebf81478a7
User Research – Methods and Best Practices
IxDF - The Interaction Design Foundation
Jun 2023
Credential ID: 37027-2023-174107
🏆 Top 10% DistinctionFoundations of User Experience (UX) Design
May 2021
Credential ID: 8Y5339EVRJQ3
Skills & Expertise
A comprehensive overview of my technical skills, design methodologies, and areas of specialization
Design Skills
Research & Strategy
Design Philosophy
"When you silence UX, you only make your failure happen sooner."
I believe that the best designs are those that users don't even notice. When someone can accomplish their goal effortlessly, when the interface feels intuitive, and when the experience delights rather than frustrates—that's when design truly succeeds. My approach combines strategic thinking with empathy, data with creativity, and business goals with user needs.
Let's Work Together
I'm always excited to collaborate on meaningful projects with established companies that value user-centered design and strategic thinking.