Hosting InterSitios — End-to-End UX/UI, WHMCS & Global Web Experience
Unifying product management, design, and marketing within one coherent WHMCS platform for a multilingual and multicultural audience.
Platform Ecosystem Design
Discover how UX, automation, and brand identity converge to power a unified hosting experience across markets.
Project Overview
Hosting InterSitios is a fully customized hosting platform built on WHMCS, a web hosting management and billing automation system.
Through API connections, custom UI integration, and advanced front-end optimization, the project unified product management, design, and marketing within one coherent platform for a multilingual and multicultural audience.
Project Summary
Timeline & Team
Ongoing
Solo lead — UX/UI Designer
Tools & Methodology
WHMCS, Lagom Template, Figma, GA4, Web optimization, Search Console
Platform customization, API integration, UI/UX design, brand & visual system, analytics & marketing, optimization
Key Deliverables
- • Customized Lagom WHMCS template
- • API integrations for automated provisioning
- • Scalable UIKit with responsive components
- • InterSitios logo and brand identity
- • Typography hierarchy and iconography system
- • Multilingual SEO implementation
- • GA4 and GTM analytics setup
- • Performance optimization and mobile enhancements
Performance Metrics
Page rendering improvement
(through WHMCS template optimization)
Unified UX coverage
(across all InterSitios country domains)
Analytics ecosystem integration
(GA4, Tag Manager, and Search Console)
Problem Statement
Hosting InterSitios needed to unify its product management, design, and marketing efforts across multiple country domains (.com, .cl, .mx, .es) while maintaining brand consistency and providing an optimal user experience for a diverse, multilingual audience.
The challenge was to integrate WHMCS automation with custom UI systems, ensuring seamless functionality, cultural adaptation, and performance optimization across all regional markets.
Challenge
The project required balancing design excellence, technical integration, and user experience optimization across multiple domains and languages.
Key challenges included adapting the WHMCS template to brand standards, integrating APIs for automated provisioning, creating a scalable design system, and implementing multilingual SEO and analytics across different regional markets.
Approach
The project required balancing design excellence, technical integration, and user experience optimization.
Key steps included:
- Platform customization: Adapted the Lagom WHMCS template to align with brand identity and UX standards.
- API integration: Connected WHMCS modules to remote services for automated product provisioning and billing.
- UI/UX design: Developed a scalable UIKit with responsive and accessible components tailored to global users.
- Brand & visual system: Designed the InterSitios logo, typography hierarchy, and iconography system for clarity across devices.
- Analytics & marketing: Implemented GA4, GTM, and multilingual SEO to track engagement and conversions across domains (.com, .cl, .mx, .es).
- Optimization: Enhanced mobile performance, reduced loading time, and improved navigation for hosting and domain customers.
Solution
Delivered an integrated, modular, and high-performing system where:
- The design system and WHMCS template coexist seamlessly.
- Multilingual and multi-currency environments serve regional markets.
- Visual and UX consistency is maintained through a centralized style guide.
- Marketing and UX teams share analytics insights to iterate design and promotions.
- Accessibility and responsive design are built into every interface component.
Results
The project delivered significant outcomes:
- 40% faster page rendering through WHMCS template optimization.
- Unified UX across all InterSitios country domains.
- Improved engagement and trust indicators from cross-region audiences.
- Fully measurable analytics ecosystem integrating GA4, GTM (Google Tag Manager), Clarity, and Search Console.
- A scalable foundation for product expansion and team collaboration.
Key Takeaway
Hosting InterSitios demonstrates how a single designer can bridge UX, marketing, and engineering — integrating WHMCS automation with custom UI systems, cultural adaptation, and performance-driven digital strategy.