Professional Journey
Evolving through digital design and user experience
Design, Technology, and the Human Experience
My career began with a degree in Information Design — a blend of Graphic and Industrial Design that shaped how I think about form, function, and interaction, reinforced by a background in fine arts that deepened my understanding of composition, precision, and expression.
In its early stage, I worked across graphic, editorial, and art direction, refining my sense of visual storytelling. As the web took shape in the late '90s, I transitioned into digital design, completing an Advanced Program in Web Design and Development in 2005 — a step that connected creativity with code and grounded my work in how interfaces are built.
With the emergence of mobile and responsive design around 2008 — driven by the launch of Apple's first iPhone — I became fascinated by how people interact with digital systems, translating principles from industrial design into Human Interface Design (HID). Since then, my focus has been on creating experiences that balance usability, accessibility, and aesthetics, helping organizations bridge innovation with real human needs.
Today, as AI, machine learning, IoT, and soon quantum computing reshape our world, design itself is expanding. Multiple generations now interact with technologies spanning decades, redefining how we connect with products and systems — and opening new frontiers of experience we're only beginning to imagine, as humanity looks again toward Mars and beyond 🚀.
Key Roles & Projects
My Career Journey Across UX, UI, and Product Design
EPIC iO Technologies
UX/UI Designer – Strategist and Web Architect
Led interface redesigns for AI, IoT, and Big Data platforms. Integrated a PrimeNG-based Design System to unify UI patterns and streamline delivery. Improved usability and engagement across multiple platforms through consistent design standards.
Blue Cross Blue Shield of Wyoming
Senior Product Designer – Accessibility
Focused on accessibility-first product design for member portals. Delivered a 23% engagement lift and 21% satisfaction increase through data-driven iteration, while reducing bounce rate by 17%.
USDA Forest Service
Senior UX/Product Designer & UX Strategist
Built enterprise-level Design Systems for federal SaaS tools using Angular, Material UI, and Kendo UI. Improved user satisfaction by 20% and reduced task completion time by 30% through accessible component libraries.
AlsoEnergy
Senior UX/UI Designer
Developed a cross-platform Design System with Semantic UI for web and mobile. Enhanced usability for Android apps and built a React-compatible UI Kit to accelerate development and maintain consistency.
ACM Dev & Graphics
Graphic, Web & UI Designer
Delivered end-to-end web and mobile design solutions, defining visual systems and UX flows. Created wireframes, mockups, and interactive prototypes that improved process efficiency and visual cohesion.
Gleim Exam Prep
User Experience Designer & Strategist
Developed UX workflows and methodologies for in-house teams. Defined strategies for rapid prototyping, testing, and iteration to strengthen digital transformation and support scalable growth.
Alcance Media Group
Product Designer & Webmaster
Led design and product initiatives for digital advertising platforms across U.S. and LATAM. Developed adaptable design systems and optimized interfaces to align user experience with business performance goals.
Various Companies
Graphic Design, Art Direction & Editorial Design
Worked across graphic design, editorial projects, and art direction for various companies, collaborating with multiple organizations in Cuba, Chile, and Spain. This period refined my understanding of composition, typography, and visual storytelling — building the creative foundation that later evolved into UX and product design.
Growth Through Design
Every path in design is a work in progress—open to new challenges and collaborations.