Alfredo Cisneros - Innovating in Graphic, Web, and UX/UI Design

Zenefits UI

Enhanced semantics and taxonomy in product comparison tables.

· Revamping health insurance comparison tables: a Zenefits case study on semantic and taxonomy enhancement for better user experience

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Integrating Zenefits branding guidelines and conventions.

Introduction

To improve the user experience of the health insurance comparison tables, I utilized Figma and FigJam to redesign the interface. The main goal was to create a design cohesive with Zenefits’ latest style standards, visually stunning, and user-friendly.

Objectives

The primary objective of this project was to revamp the semantics and taxonomy of all health insurance comparison tables to ensure that they are perfectly aligned with Zenefits’ style standards. The new design would be visually appealing and easier to use, making it easier for users to compare health insurance options and make informed decisions.

Methodology

The project used a user-centered design approach, which involved empathizing with the users, researching their needs, ideating design solutions, and evaluating the final design. The research involved interviews with seven users to identify their pain points, preferences, and expectations.

Results

The final design featured a clean, modern design aligned perfectly with Zenefits’ style standards. The comparison tables were easy to read and navigate, with clear call-to-actions that helped users make informed decisions. Based on the data collected, 80% of users preferred Option A over B, which featured a more straightforward comparison table design.

Conclusion

The Zenefits’ semantic and taxonomy enhancement project succeeded, resulting in a visually stunning design that improved the user experience of the health insurance comparison tables. The new design created a more cohesive and user-friendly experience for Zenefits users.

Project Details

  • Client Marin Software (San Francisco, CA)
  • Product Cloud-based software to manage companies' human resources, focusing on helping them with payroll and health insurance coverage.
  • Industry Technology
  • Category SaaS - Integrated cloud-based solution
  • Years 2023

Revamping comparison tables to enhance user experience

Problem statement

Zenefits – TriNet
Zenefits needed to improve the design of their health insurance comparison tables as they were not visually appealing or easy to use, resulting in a poor user experience.
Legacy version of the health product table comparison from TriNet Zenefits
This is an example of a legacy version of the health insurance comparison table from TriNet Zenefits
  • Unclear and confusing hierarchy of information
  • Lack of relevant details needed to make informed decisions
  • Main buttons with unclear call to actions, leading to a cluttered and overwhelming user interface.

Goals

Zenefits – TriNet
The primary goal was to revamp the semantics and taxonomy of the tables to ensure they aligned with Zenefits’ latest style standards. This would result in a cohesive design that was visually appealing, making it easier for users to compare health insurance options and make informed decisions.

Approach

Zenefits – TriNet
The first step was to analyze the existing tables to identify areas for improvement. I also gathered user feedback to understand their pain points and needs when comparing health insurance options. Based on this information, I created wireframes and ideations to test different designs and layouts. After narrowing down our options, I conducted user testing to gather feedback and refine our approach.

User Research

Exploring some of the research questions and insights turned into data-driven answers.

7
Participants
5
Minutes (Online)
4
Initial questions
6
Conditional questions
Q1 - Are you a current or former Zenefits/TriNet user?
  • All 7 users were, or are, at some point, Zenefits' users.
Q2 - Are you aware of the recent updates to Zenefits' website design and layout?
  • 6 out of 7 users were aware of the recent updates to Zenefits' website design and layout.
Q3 - Have you accessed your Zenefits account anytime in the past or recently?
  • 5 out of 7 users had used Zenefits access to their account at some point.
Q4 - Do you frequently access your plan information and compare service details?
  • 4 out of 7 users frequently access their plan information and compare service details.

A/B Testing

By looking at the following table diagrams (randomly presented to participants):

a) Can you describe (aloud) what you understand from the product details?
  • 80% of the users interviewed could clearly explain what the product details were from Option A.
b) Can you see the difference and details from the comparisons?
  • Similarly, 80% of the users found it easy to see the difference and details from the comparisons in Option A.
c) Will you say this is a good comparison scheme?
  • 80% of the users thought that Option A was a better comparison scheme.
d) What would you like to see, if any, that is not currently included?
  • 60% of the users requested to see more detailed information about the benefits and coverage in the table.
e) What would you exclude from this table, if any?
  • 20% of the users suggested excluding some of the buttons that were not relevant to their needs.
f) Are the buttons good indicators for the action you want to do?
  • 80% of the users found the buttons in Option A to be more clear indicators for the actions they wanted to take.

White-boarding / Wireframes

After a few wireframes and ideations to test different designs and layouts, my main focus was improving the comparison tables’ visual appeal and ease of use. I tried different layouts, color schemes, and typography to determine which design would provide the best user experience.

Device Slider

Design & Prototype

After several iterations of wireframes and ideations, I landed on a design that was cohesive with Zenefits’ style standards and visually appealing. I incorporated an easy color scheme on the eyes and helped users quickly identify and compare health insurance options. I also streamlined the table’s layout and typography to make it easy to scan and read.

Device Slider

User testing

After the completion of the project, the team of experts ran a user testing session to validate the new design. The testing session was a great success, and we received positive feedback from the users. The users found the new design user-friendly, easy to navigate, and visually appealing. The testing session also helped us identify a few minor issues, which were quickly addressed. Overall, the testing and validation session confirmed that my proposal was the correct version to be used. The success of this project highlights my ability to create innovative and user-friendly designs that meet users' needs while adhering to modern design principles.

Outcome

Zenefits – TriNet
The revamped health insurance comparison tables significantly improved over the previous design. User feedback showed they found it easier to compare health insurance options and make informed decisions. The plan was also visually appealing, contributing to a better overall user experience.
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